We’re live: the Margin Owl marketing site

MarginOwl Marketing Site Launch

I’m excited to share that the marketing site for Margin Owl is live. It feels like a beginning. It also feels like a small exhale after many half‑started ideas and plans. Having something real on the web is a relief, but that relief quickly turns into the work ahead.

Why a site matters

A marketing site is more than a homepage. It’s a signal that I’m ready to share what I’m building and to be held accountable for progress. It’s a place to explain the problem, set expectations, and create a path for people who want to follow along or try the product when it’s ready.

Learning to write in public

A blog gives the site a heartbeat. Writing is not my most natural skill, and I’m still figuring out the balance between saying too little and saying too much. Some people will be curious about the journey of a new Shopify app. Many won’t. That’s okay. Sharing the process builds trust. It adds transparency, and that matters when you’re asking someone to try a new tool.

The many pieces behind the product

A real product needs more than code. It needs docs, a changelog, and FAQs so people can help themselves. Lining up these pieces is a bit overwhelming, but the goal is clear: make it easy to understand, easy to get started, and easy to get help. These resources will start small and grow with the app. If something is confusing, I’ll fix it.

Shipping in public is uncomfortable

Pushing “publish” means the story is no longer private. There’s comfort in building for yourself with no outside opinions. Once the site is live, you invite reactions you can’t control. If no one reads this, that’s simple. If a million people do, that’s intimidating. Either way, the only way forward is to keep shipping and keep learning.

What’s next

Getting the site live is step one. Next, I’ll share why I’m building Margin Owl as a Shopify app and what “profit guardrails” really means for merchants. If you want updates, join the waitlist and you’ll hear from me when the beta is ready.

Thanks for being here at the start.

Happy selling,
Brendan